This week I had the honor of presenting with fellow consultant Kristina Dooley at the Independent Educational Consulting Association in Charlotte North Carolina. And one thing is for sure. These folks had social media on the brain! We had a great presentation filled with independent consultants, private secondary schools, and college administrators all wondering how they could use social media to improve their business. Whether you're looking to generate traffic to your website or generate qualified leads of some kind, social media is where it's at. Our presentation covered all aspects of social media using a new term we coined called "Organic Marketing". I derived this concept of organic marketing after hearing Kristina talk about the impact that social media has on ones brand.